The gold sponsor

Participants news

29 september 2006

VAN DEN ENDE AND DEITMERS INVESTS IN FRUITLOUNGE MEDIA

Van den Ende and Deitmers Crossmedia Fund, the venture capital fund of Joop van den Ende and Hubert Deitmers, has acquired a 30% interest in ‘Fruitlounge Media’. The company develops interactive television formats. Van den Ende and Deitmers’ investment in Fruitlounge Media will enable the company to accelerate the roll out of its international growth strategy.

Fruitlounge Media was created out of the recent merger between The Fruitlounge and Marketgraph, two companies with backgrounds in the development of interactive television formats, broadcast design and real-time SMS/MMS exploitation services. Clients of Fruitlounge Media are television broadcasters, producers and advertisers in Europe, North America and South East Asia.

Erro Verschoor, Chief Executive Officer of Fruitlounge Media: ‘We have an extraordinarily professional and experienced team, who has been able to leverage its creativity and innovative strength into the development and exploitation of interactive television formats. In addition to strengthening the financial position of the company, Van den Ende and Deitmers will actively support Fruitlounge Media in the realization of its growth objectives. The knowledge and contacts of Hubert Deitmers (former executive board member Endemol) and the specialized team at Van den Ende and Deitmers will bring additional value to Fruitlounge. Finally, the partnership will provide access to the invaluable expertise of Joop van den Ende in this area’.

Hubert Deitmers: ‘We value the knowledge and reputation of Erro Verschoor and his team highly. The crossmedia entertainment concepts and services of Fruitlounge Media are sold successfully. We are enthusiastic about the plans and ambitions of the company and are looking forward to deploying our experience and network to further establish the business of Fruitlounge Media internationally’.

Fruitlounge Media is headquartered in Hilversum, The Netherlands and employs 35 employees.

About Fruitlounge Media (http://www.fruitlounge.com/):

Fruitlounge Media creates, produces and exploits (both with and without third parties) interactive formats, broadcast design and music for broadcasters, producers and advertisers in Europe, North America and South East Asia. Fruitlounge Media’s formats and services currently generate approximately 1,200 hours of television each month. The company is the result of a merger as of September 1st, 2006 between Fruitlounge and Marketgraph. Some titles currently exploited by the company include: Streetcam, Perfect Match, Date Factor, Lelang Jitu, Klop! and Indonesia versus Celebrity.

Van den Ende and Deitmers is a venture capital company that via its Crossmedia Fund and Crossborder Fund with passion invests in Western European companies with international growth potential. These investments are made with the employment of strategic and operational insights, but certainly also with a feel for entrepreneurship. The Crossmedia Fund is a so-called sector fund that focuses on investments in crossmedia and ICT companies. By contrast, the Crossborder Fund invests in established businesses regardless of their activity sector that have proven themselves in their domestic markets and wish to expand internationally. Earlier this year, Van den Ende and Deitmers acquired a 30% shareholding in the international television producer Eyeworks.

For further information, please contact:
Marielle ter Kuile — Bruil, Communicatie and PR, Fruitlounge Media BV
Telephone: +31–35–647 8610 
E-mail: marielle.ter.kuile@fruitlounge.com

Martijn Hamann, Partner Van den Ende and Deitmers BV
Telephone: +31–20–794 7777 
E-mail: martijn.hamann@endeit.nl

News archive

Where?

InfoSpace

When?

May, 15-17, 2012

Participants catalogue

Participants catalogue (Autumn 2011)